Pay Per Click is an advertising service where a client (owner of a website) pays a vendor (search engine, such as Google or Bing) to place text advertisements along with search engine results for given relevant keywords.

In addition to placing paid text ads along with search results, you can optionally have those ads placed on a network of other websites that are paid for showing search engines ads on their own site. In the Pay Per Click model, you bid a dollar amount on each keyword or key phrase to determine your paid rank in the ad results. Each click on the ad that redirects to your website with cost you the amount you bid per click. This amount will be prepaid to the search engine, and can be capped so you only spend up to your budgeted amount per month. This service is valuable because it guarantees a certain number of clicks for the amount you’re willing to pay. Our Pay Per Click Management service manages your Pay Per Click campaign for you through an initial analysis, consultation, and ongoing refinement.